Lauren Higgins
5/5
In January 2023, I began serving as Advanced Dermatology, PC's Director of Marketing and inherited a website redesign project midstream with Social Doctor and their Creative Director, James Bass. While we have not yet launched our new site (projected for early April), I am compelled to share my experience working with this thorough and collaborative partner.
Inserting new leadership mid-project can be tricky -- but what I found was Social Doctor had guided our CEO and COO through the site architecture and content consideration phases beautifully. I joined this team of professionals right as we transitioned into the design phase and throughout, James and the Social Doctor team have been both creative and willing to push us to where we need to be - while never losing site of the functionality a hard-working site for a very busy and varied dermatology practice group need to be. James has played critical role in guidance, as stated, but also as devil's advocate - posing questions to us as client to help deliver work that will look and feel like us and not an out-of-the-box, generic experience. He is not precious about their design. On the contrary, while the design is excellent, he is truly focused on delivering us an exceptional product where functionality for our multitude of audiences is paramount. I have worked with MANY agency partners over the course of my career -- many of them the well-known "big names" in the business - and without hesitation, I would recommend James and Social Doctor as knowledgeable, efficient, collaborative and kind. What could have been tenuous or challenging -- or delayed/derailed -- has been anything but. I am beyond the beyond of excited for our coming launch and being able to measure the impact our new "front door" will offer people discovering us as new patients or potential employees and giving existing employees a sense of great pride.
Thank you, James, and Team! For your hard work, collaborative spirit and for giving us a dose of digital cosmetic dermatology to better reflect our brand, positioning, services, and quality of care.
Lauren Higgins
Director, Marketing
Advanced Dermatology, PC.
